BTS Group AB, a global consultancy specializing in strategy execution and people development, has agreed to acquire Sounding Board, a Silicon Valley-based leader in scalable, high-impact coaching solutions. Founded in 2016 by Christine Tao and Lori Mazan, Sounding Board reported $7 million in coaching revenue in 2024, delivered through its proprietary technology platform, which has seen over $45 million in capital investment.
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This acquisition enables BTS to integrate a more productive and globally scalable platform, enhancing its current $40 million coaching services and capitalizing on the growing $7 billion coaching market. The combined entity will boast a network of 700 credentialed coaches worldwide. The acquisition is expected to have a slightly positive impact on EBITA in 2025 and a positive impact on both earnings and margins in 2026. Christine Tao, Co-founder and CEO of Sounding Board, stated, “We are joining BTS to amplify and accelerate our impact.” The transaction is anticipated to close in March, following the completion of necessary procedures.
Read More: BTS acquires Sounding Board
