Tuesday, July 1, 2025

Upwork Establishes Economic Advisory Council for AI’s Impact on Work

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Upwork, the world’s leading work marketplace, announced the establishment of the Upwork Economic Advisory Council, a distinguished group of economists, scientists, and researchers who will advise the company as it evolves its human- and AI-powered platform to meet the changing needs of global workforces.

As artificial intelligence continues to transform industries at an unprecedented pace, the Economic Advisory Council will provide strategic guidance on the economic, social, and ethical impacts of AI integration in modern work. This initiative supports Upwork’s commitment to responsibly advancing innovation while empowering businesses and professionals worldwide.

With a marketplace that facilitated $4 billion in gross services volume (GSV) in 2024 alone, Upwork operates at a unique vantage point—capturing early signals of shifts in labor dynamics. The platform’s extensive data offers a rare, real-time lens into how work is evolving in response to AI adoption and emerging talent trends.

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“Work is being reshaped by AI,” said Hayden Brown, president and CEO of Upwork. “By assembling the best minds at the intersection of economics, technology, and business management, we are advancing our commitment to create opportunity for our customers by building the next frontier of human and AI-powered flexible work. Our dynamic marketplace and cutting-edge technology uniquely position us to be a pioneer, and this Council will only further that work.”

The formation of the Council aligns with Upwork’s broader research agenda, led by the Upwork Research Institute, which is focused on translating academic insight into practical strategies for an evolving labor market.

“Academic research in artificial intelligence has exploded, quadrupling since 2015, yet work at the intersection of AI and labor markets remains limited,” said Dr. Kelly Monahan, managing director of the Upwork Research Institute. “Our Economic Advisory Council aims to close that gap, translating cutting-edge research into practical applications that protect human agency, ensure marketplace trust, and expand opportunity in an AI-enabled future.”

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