Appcast, a world-renowned leader, in recruitment media and technology has extended its recruitment marketing platform with Appcast Career Sites which aims to be a high-conversion, candidate attraction engine through traditional employment portals. This platform was To be exact designed to solve the problems connected to increasing candidate acquisition costs and changing candidate behavior of generative discovery. The platform comes with sophisticated geographically-aware features optimized employer branding content and job postings for visibility both through search engines and AI platforms like ChatGPT and Gemini. The ecosystem also integrates ATS or CRM with a Content Management System (CMS) which is very user-friendly and skips heavy integration requirements as well as reduces deployment time. The platform uses Appcast Xtend and Appcast Apply for native multi-device workflows to eliminate the most common candidate abandonment touchpoints.
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Besides all these, it will lead to a tremendous 70% increase in the organic site visibility and 53% jump in the number of completed candidate applications that can be made after getting such detailed analytics as real-time engagement, heat-mapping data, and native multi-device workflows. Highlighting the necessity of connecting paid media insights with employer branding to capture modern job seekers, Brianna Huynh, VP of Brand and Creative at Appcast, stated: “Most career sites don’t convert, or they’re converting the wrong talent. In fact, we’ve found that 95% of job seekers who click on a job don’t apply. We recognize the market is shifting, and candidate acquisition costs continue to rise. To drive the best hiring outcomes, organic and paid need to work together. Appcast Career Sites are built to provide flexibility and scale by delivering employer brand content while utilizing technology solutions that engage, convert, and provide data to continuously optimize.”
