Global operations platform SafetyCulture has officially rebranded as Mitti, marking a strategic pivot from traditional safety inspections toward an all-in-one operations platform for deskless workforces. Used by over two million frontline workers across 80,000 organizations, the platform unifies software, hardware, consumables, and risk management data into a single real-time operating view. The transformation is driven by specialized AI capabilities, including automated AI Agents, an interactive AI Assistant, and “5 Star Benchmarking,” designed to convert raw operational metrics into actionable performance insights. Contextualizing the necessity of bridging tech adoption gaps between desk-bound and physical workforces, Luke Anear, Founder and CEO of Mitti, stated: “Our customers have told us for years they’re using us for much more than safety. They’ve been capturing quality issues, maintenance faults, training gaps, risk signals, all of it. That told us who we’d actually become long before the name caught up.”
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Highlighting the disparity in modern technology investments, Anear added: “Our mission hasn’t changed. We’re still here to improve the way the world works. But AI has overhauled the workday for people at desks and barely touched anyone else. Mitti puts intelligence in the hands of the people who have been at the back of the queue for years.” Elaborating on how unified operational data drives practical value, Anear noted: “The same inspection that keeps a site safe also sharpens its performance rating, trains its team, routes its orders and prices its risk. AI turns all of those moving parts into a single, real-time view of what’s happening and what to do next.” Highlighting the core analytical capabilities, Brian Swift, VP of AI at Mitti, remarked: “Our customers were never short on data. What they needed was one number telling them where to look first. 5 Star Benchmarking turns years of operational history into a single score that shows what great looks like and exactly where the gaps are. It doesn’t just flag the problem, it tells you what to fix.” By grounding its platform in real-time frontline data, Mitti empowers enterprise leaders to resolve operational bottlenecks, elevate work standards, and streamline business decision-making.
