bswift has launched a series of enhancements to its benefits platform, with its Evive Profile Builder now integrated into the enrollment and first-time login experience. This enhancement aims to improve the experience of sharing personal preferences for employees, while at the same time creating a more tailored experience through data-driven communication throughout the benefits life cycle.
The integration of Profile Builder into the enrollment experience for employees means they can now indicate their health priorities, interests, and preferences as they enroll in benefits. This creates a more tailored experience within the overall ecosystem of benefits, which combines Emma EnrollPro, an AI-driven guided enrollment solution, with Evive, a year-round engagement solution.
The enhancement builds on bswift’s broader strategy to unify benefits experiences through AI-native innovation. Inputs captured during enrollment are combined with a wide range of data signals, including claims data, spending patterns, eligibility details, and behavioral trends. This expanded dataset allows Evive to deliver more precise and timely recommendations, improving both relevance and impact.
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“We believe employees should have a greater sense of ownership in their benefits experience,” said Ted Bloomberg, CEO of bswift. “When they can quickly express what matters to them during enrollment, it builds confidence from the start. At the same time, employers gain more insight into the priorities of their population.”
The shift also allows employers to gain aggregate insights into their workforce. Early data suggests a strong interest in fitness, retirement planning, and nutrition, as well as an increase in interest in mental health and chronic condition management. This will allow organizations to further refine their benefits strategy and address gaps in benefit offerings or engagement.
The platform also utilizes Emma Intelligence to maximize engagement. With 200+ campaigns to choose from, organizations will be able to maximize their communications and recommendations.
With bswift, a seamless workflow in capturing preferences, a more connected and personalized benefits experience is being advanced. This allows organizations to better connect their employees’ needs to their strategy.
