Makila AI has acquired Bonanza, a firm specializing in HR marketing and employer branding, thereby making another step towards developing its expertise in talent acquisition and organizational performance. As a result of this purchase, Makila AI will be able to provide an even more holistic solution that uses big data for designing workforce strategy worldwide.
As a company active in the U.S. market, as well as in several European countries, Bonanza has vast experience in digital recruiting, employer branding, and HR marketing. The new partnership will allow Makila AI to further develop the potential of combining predictive analytics and talent acquisition in order to improve business results through recruiting activities.
“Founded in Montreal and present in Europe as well as North America, Makila AI is accelerating its international growth trajectory with the strategic acquisition of Bonanza, supported by Crédit Mutuel Equity and the human values shared between its French and Canadian leaders,” says Alain Latry , founder of Makila AI.
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The integration reflects a broader shift in how organizations approach workforce management, where recruitment and employer branding are increasingly viewed as measurable drivers of value creation. By combining Bonanza’s HR marketing capabilities with Makila AI’s predictive analytics and simulation platform, companies can gain deeper insights into hiring needs, optimize decision-making, and align talent strategies with financial outcomes.
“The integration of Bonanza makes it possible to connect HR marketing strategies to concrete operational and financial indicators, making talent attraction a measurable lever of performance thanks to Makila AI’s predictive analytics and simulation platform,” explains Layla Nasr , CEO of Makila AI.
The combined offering will focus on delivering AI-enhanced tools, compliance-ready solutions, and a broader partner ecosystem that supports large enterprises and public sector organizations. This includes addressing data sovereignty requirements while enabling scalable, international deployment.
“Joining Makila AI is a natural evolution for Bonanza. We share the belief that AI is profoundly transforming the way organizations attract talent and structure their workforce management strategies. Together, we support our clients to sustainably improve the effectiveness of their HR systems and their organizational performance through AI-enhanced talent and HR marketing strategies, while accelerating our international deployment,” says Mathieu Marziou , co-founder of Bonanza.
As demand grows for integrated, AI-powered HR solutions, the Makila AI–Bonanza combination aims to deliver measurable impact by connecting workforce strategies with business outcomes.
