The Hartford has joined forces with Nayya, a leading benefits experience platform, to introduce an integrated technology solution aimed at simplifying and personalizing employee benefits enrollment. This collaboration is designed to enhance decision-making for employees while improving overall benefits utilization for employers.
Leveraging Nayya’s AI-powered decision support platform, the integration enables employees to receive tailored guidance during the benefits selection process. The solution draws on individual data to recommend benefits packages that best align with each employee’s health, financial needs, and life circumstances.
“We are dedicated to enhancing the enrollment process for our customers in innovative ways, with customized product offerings that address the unique needs of each individual,” said Mike Fish, head of Employee Benefits at The Hartford. “Boosting benefits utilization can enhance employee satisfaction and in turn help employers retain their workers. The HR and benefits technology platforms integration that we will be offering with Nayya is intended to assist our customers’ employees in better protecting their health, wealth, and families.”
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This partnership marks a significant step in The Hartford’s ongoing efforts to modernize the employee benefits experience through digital tools. By offering a more intuitive, personalized enrollment journey, the insurer hopes to increase employee engagement and ensure smarter benefits decisions.
To further support this initiative, The Hartford and Nayya will host a joint webinar titled “AI-Powered Decision Support: Elevating Benefits Enrollment,” scheduled for June 12, 2025, at 1 p.m. ET. The session will explore how AI can optimize benefits strategies and provide a closer look at the capabilities of the new platform.
