At its annual IDEA Exchange conference, bswift unveiled EMMA Intelligence, a first-to-market AI-driven solution poised to transform the way organizations manage employee benefits. The latest evolution of its EMMA platform, EMMA Intelligence leverages generative AI to deliver a more personalized, proactive, and data-informed benefits experience.
Developed to address the growing complexity of benefits administration, EMMA Intelligence empowers HR leaders with tools to identify cost-saving opportunities, improve employee engagement, and optimize decision-making. The AI system adapts in real time to provide relevant insights, helping both employers and employees navigate benefits with greater confidence and ease.
“HR teams and benefits leaders are navigating unrelenting change and complexity,” said Ted Bloomberg, CEO of bswift. “They’re under pressure to enhance the employee experience while keeping costs in check. EMMA Intelligence meets this moment by delivering tailored support and predictive insights, setting a new standard for benefits engagement.”
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The platform integrates seamlessly with bswift’s existing solutions, offering advanced analytics, AI-powered recommendations, and a conversational interface to assist users in real time. EMMA Intelligence is designed to continuously learn and evolve, enabling employers to anticipate trends, tailor offerings, and better support diverse workforces.
bswift’s innovation underscores its commitment to modernizing HR technology and simplifying benefits management through intelligent automation and user-centric design.
