Firstup has introduced a new set of platform enhancements aimed at delivering more personalized, relevant, and action-driven employee experiences. Announced from San Francisco, the latest release builds on the company’s recent Audience Block Targeting update and extends personalization across the full digital employee journey, including homepages, content feeds, and analytics.
The update features a greatly improved Custom Homepage. It helps organizations design unique experiences for various employee groups. These can be based on role, location, or tenure. These personalized views show employees the most relevant content and resources right after they log in. The experience is also better for mobile users. iOS and Android users now see unique image banners for their devices. They also enjoy the same features on both platforms.
“Personalization isn’t just a core building block of our platform. It’s the foundation for driving real business outcomes for our customers,” said Bill Schuh, CEO of Firstup. “When their employees see content and resources that are directly relevant to them, through the channel that is optimal for them, they engage at up to 3x baseline rates and take actions that lead to results. This release helps our customers deliver that kind of relevance and impact at scale.”
Also Read: HR Happy Hour Media Network Expands Portfolio with Launch of The HR Connection Podcast for Growing Businesses
Additional enhancements include intuitive drag-and-drop prioritization, content stacking and filtering, and deeper integration with Knowledge Hubs and Shortcuts, enabling layered personalization without requiring technical resources. Notably, all features are no-code and can be implemented directly by business teams.
The release also introduces Focused Content, allowing organizations to target specific audience segments within existing topics, simplifying content structures while improving relevance. On the analytics front, expanded self-service tools now provide deeper insights into UKG Pro integration usage and allow customers to independently configure automated data exports.
“This latest release is the next step in our personalization strategy,” said Cheryl Chavez, CPO of Firstup. “We’re giving our customers real precision in how they reach their employees. Audience-targeted homepages, content delivery to specific segments of employees, and self-service data exports. These are all powerful enhancements that help boost employee productivity and drive real business outcomes.”
