Firstup has unveiled a major platform update designed to elevate enterprise communication through more personalized employee experiences, expanded automation, and richer data intelligence. This update, released in San Francisco, shows the company’s dedication to helping organizations connect with their teams. It aims to boost business outcomes. Many new features come from direct customer feedback.
“At Firstup, we’re reimagining how organizations connect with their people to drive business outcomes,” said Bill Schuh, CEO of Firstup. “When every employee is informed, engaged, and aligned, communication acts as a powerful catalyst for business performance and growth.”
At the center of the release are new tools that make personalization more scalable. Audience Block Targeting now allows communicators to deliver tailored content to multiple employee segments within a single campaign. Updates to the Knowledge Hub improve how teams build and manage branded information spaces, while a new Forced Delivery feature ensures essential alerts reach all employees immediately—regardless of their preferred communication channels.
The update also advances Firstup’s analytics capabilities. Enhanced Direct Data Export features offer near real-time access to detailed engagement data. This is done through secure, automated exports. So, organizations can easily integrate insights into their current BI systems. Meanwhile, improvements to Journey Management introduce advanced filters and search tools, giving teams quicker visibility into where employees stand within key communication or onboarding flows.
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Further extending the platform’s reach, new integrations bring important employee information directly into daily workflows. The expanded Workday Productivity Integration now enables staff to access pay slips, time-off balances, and absence requests directly through Firstup. Updated Concur functionality allows managers in the U.S. and EU to view receipts inline with expense reports, helping speed approvals and improve overall productivity.
“This release advances the intelligence at the heart of our platform,” said Cheryl Chavez, Chief Product Officer at Firstup. “By deepening personalization, enabling faster access to data, and strengthening integrations with key partners like Workday, we continue to empower customers to orchestrate engagement and action at scale, transforming their employee experience.”
With these updates, Firstup solidifies its role as a leader in workforce communication. The tools help businesses keep employees informed, connected, and engaged in a rapidly changing workplace.
