goHappy has launched Smart Reply, a new two-way messaging feature. It helps employers talk with frontline workers without needing apps, logins, or messy group texts. This launch highlights goHappy’s commitment to inclusive, text-based engagement for all employees, no matter their role or tech access.
Smart Reply lets employers send text messages with interactive prompts. This helps frontline employees respond quickly using formats like yes/no, multiple choice, free-text replies, or photos. All responses go to a central dashboard. This gives managers clear visibility into participation and outcomes while keeping control over the conversation.
The feature solves daily operational challenges that need follow-ups. Managers can quickly check staff availability for open shifts. They can collect photo confirmations for compliance and gather structured feedback on policy changes. Instead of making calls or sifting through long message threads, leaders receive organized and searchable responses instantly.
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Smart Reply works entirely through SMS, which removes participation barriers. Employees don’t have to download an app or remember login details. This makes the tool easy to use for deskless and distributed workers. Real-time notifications alert managers as responses come in, enabling faster decisions and more agile operations.
“Sometimes frontline managers need quick, clear responses from their teams, but traditional group texts create confusion and important responses get lost in the noise,” said Shawn Boyer, Founder and CEO of goHappy. “Smart Reply gives managers the two-way communication they need while maintaining the structure and visibility that makes frontline operations run smoothly.”
Early adopters report immediate benefits. “We use goHappy to manage W-2 address confirmations through secure, tokenized reminders for verification. Adding Smart Reply transformed the experience since employees could confirm with a single keystroke. The impact was immediate and has sparked countless ideas for how we can streamline processes and communicate more effectively moving forward,” said Heather Petrone, Communications Director, Channel Partners.
Smart Reply also supports automatic translation into employees’ preferred languages, extending goHappy’s mission to provide simple, inclusive communication tools that help organizations engage and support their frontline workforce more effectively.
