Simpplr has introduced Comms AI, an AI-native workspace for relaxing the operational burden on Internal Communications teams to ultimately handle more strategic and high-impact work. The solution addresses a long-standing challenge in internal communications, which is the rise in the amount of coordination, planning, and execution activities, which tends to overshadow creative and strategic emphasis.
Most internal communicators don’t have a problem coming up with ideas or writing skills, rather, much of their time is spent on planning, tracking, approvals, editing, and tailoring a message to various communication channels. This not-so-glamorous work is vital but out of sight and scattered across spreadsheets, documents, email threads, company websites, and various collaboration spaces.
Comms AI is designed to centralize this fragmented workflow. The platform brings campaign planning, content development, approvals, and multichannel publishing into a single AI-powered environment, while preserving human judgment and control. “Internal communicators are being asked to operate like a media company with very little budget or headcount support,” said Dhiraj Sharma, CEO and founder of Simpplr. “Comms AI runs the operational layer so IC teams can focus on the work only humans can do.”
Also Read: Appspace Deepens Microsoft Places Integration to Surface Workplace Data Across Offices
Unlike traditional setups that rely on disconnected tools, Comms AI provides a unified system where teams can start with a campaign objective or rough input and generate a structured communications plan. The platform suggests audiences, channels, timelines, and potential risks, making planning more consistent and transparent. By keeping everything in one place, teams gain clearer visibility into ownership, priorities, and alignment with business goals.
“The hardest part of comms isn’t writing,” said Carolyn Clark, VP, Communications and EX Strategy at Simpplr. “It’s the invisible coordination work that drains time, focus and credibility. Comms AI takes that burden off teams without taking away their voice.”
Directly integrated into the Simpplr platform, Comms AI maintains all context throughout every stage of a campaign, from drafting and approval through publishing. This allows for faster, smoother execution, as well as more effective and high-quality communications, without sacrificing simplicity.
