MikeWorldWide (MWW) has acquired HudsonLake. HudsonLake specializes in organizational change, employee experience, and workforce communications. This acquisition boosts MWW’s corporate communications and advisory services. MWW can now provide a more unified way to manage reputation for employees, consumers, policymakers, and other stakeholders. HudsonLake will retain its brand name and simultaneously extend its capabilities to cover areas such as organizational transformation, labor relations, employer branding, crisis communications, and workforce strategy.
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They operate in industries like healthcare, transportation, financial services, and technology. Furthermore, this action aligns with MWW’s intention to expand, notably in Washington, D.C. where their concentration is on communications, policy, and public affairs. As Michael Kempner stated, “The future of reputation is continuous, connected, and built from the inside out. Organizations are judged in real time by how they operate, not just how they communicate. Workforce communications has been a critical seat at the table. With the addition of HudsonLake, we’ve built a model designed for where reputation is going, not where it’s been.”
