Appcast, a leader in programmatic recruitment marketing, has launched Appcast Brand Ads, a groundbreaking solution that enables employers to engage talent on social media and track the return on investment (ROI) all the way to the point of hire. Marking a first in the recruitment industry, this platform brings full-funnel transparency to brand advertising efforts, redefining how companies connect with candidates across digital platforms.
By extending its programmatic expertise to social networks such as Facebook, Instagram, and TikTok, Appcast Brand Ads empowers employers to scale campaigns, reach passive job seekers, and nurture leads automatically through remarketing via email and text. The solution continuously optimizes performance, learning in real-time to boost applicant volume and quality across all recruitment channels.
“Appcast’s data proves that brand awareness campaigns impact outcomes across recruitment advertising – whether it be on job boards, search engines, or social platforms,” said Matt Molinari, CEO of Appcast. “This means that employers can not only better prove the ROI of their investment in social media advertising – but that investment can have a measurable impact on their hiring funnel.”
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The platform provides employers with deep insight into candidate behavior, from the first impression to final hire, offering unparalleled visibility into the impact of brand advertising. Key benefits include passive talent engagement without recruiter intervention, performance-based optimization, and the ability to integrate campaign metrics with other recruitment marketing efforts.
According to Appcast’s research, incorporating social media advertising strategically can yield up to a 55% increase in job applications across all channels—a phenomenon known as the “halo effect.”
Appcast’s Chief Platform Officer, Kelsey Krater, emphasized the innovation’s significance: “The biggest challenge for employers when it comes to brand advertising is the lack of visibility into performance and business-critical outcomes. Appcast Brand Ads is an industry first – never before have employers been able to see, understand, and be empowered with such data-backed accountability for recruitment investments and performance.”
With this release, Appcast sets a new benchmark for recruitment marketing, aligning branding efforts with tangible hiring results and offering employers the tools to optimize strategies at scale.
