Tuesday, October 14, 2025

YY Group Unveils AI Customer Service, Expands into Recruitment

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YY Group Holding Limited, a leading global provider of on-demand workforce solutions and integrated facilities management (“IFM”) services, announced that its dual-engine artificial intelligence (“AI”) algorithm has been designated as the Company’s core strategic asset for the next phase of growth. This initiative is designed to accelerate the pace of internal and external technology upgrades while broadening future revenue streams.

This strategic initiative encompasses two key directions: AI-driven operational efficiency enhancements and the launch of a next-generation AI-powered recruitment platform. Together, these efforts underscore YY Group’s commitment to innovation, sustainable expansion, and long-term value creation.

AI-Driven Operational Efficiency Enhancements

YY Group has deployed advanced AI capabilities across its core business processes to optimize workflows, reduce operating costs, and maintain consistent service delivery while improving energy efficiency. Key enhancements include:

  • Automated Workforce Verification: Leveraging AI to rapidly verify worker identities, qualifications, and employment histories, accelerating onboarding while ensuring reliability and accuracy of workforce supply.
  • AI-Powered Customer Support: Embedding an intelligent, human-like AI customer service system within the YY Circle application to handle account updates, payment tracking, service navigation, and technical support across multiple request channels. This reduces response times, lowers customer service costs, and delivers a near-human support experience.
  • Smart Attendance Assurance: Utilizing historical behavioral data (e.g., punctuality, shift acceptance rate, responsiveness) to deliver personalized reminders, ensuring timely attendance and improving service reliability and consistency for clients.

These enhancements directly strengthen operational efficiency, with employee productivity gains serving as a foundational principle of YY Group’s AI integration strategy.

AI Recruitment Platform: A New Growth Engine

In parallel, YY Group is developing a comprehensive AI-driven recruitment platform, marking its strategic entry into the full-time hiring market. This expansion represents a natural extension of the Company’s existing flexible workforce platform, YY Circle, and directly responds to customer demand for a single, trusted partner capable of meeting both flexible and permanent hiring needs.

At the core of the platform is an AI Digital Interviewer that leverages advanced natural language processing and large language models to conduct structured asynchronous interviews. The system generates personalized questions, analyzes text and voice responses, and applies standardized evaluation criteria to ensure fairness, scalability, and high-quality data output.

Additional platform features include automated résumé parsing, intelligent job matching, and a candidate evaluation engine that scores applicants based on relevance, fluency, and confidence. Recruiters benefit from a centralized management console, while candidates enjoy a seamless end-to-end experience, from job browsing to application tracking, accessible via both mobile and web interfaces.

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The platform is designed to shorten recruitment cycles, improve matching quality, and deliver actionable insights beyond traditional résumé screening. Full-time hiring will be available at launch, with part-time recruitment integration into YY Circle to follow. Future enhancements are expected to include multi-language support, multimodal video analysis, and enterprise system integration, further expanding the platform’s reach and monetization potential.

Mike Fu, Chief Executive Officer of YY Group, commented: “AI is not just a tool for efficiency; it is a strategic growth engine for YY Group’s next stage of development. Our operational upgrades will enable us to handle more transactions, accelerate workforce matching, and respond to client needs more effectively, directly translating into stronger margins. At the same time, the AI recruitment platform will deepen our service offerings for existing clients, increase client conversion, and raise average revenue per customer.”

Through the integration of AI technology and user-centric design, YY Group aims to further strengthen the competitive moat of its YY Circle platform, expand service boundaries, and consistently create long-term value for shareholders, clients, and users. The Company expects these strategic initiatives to enhance customer stickiness, attract new clients, and open additional revenue channels, fueling sustainable long-term growth.

Source: Globenewswire

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