SoundHound AI has introduced OASYS (Orchestrated Agent System) AI platform that represents the next generation of agentic AI, capable of allowing businesses to deploy self-learning AI agents that not only build themselves but manage and continuously optimize their own performance as well. The unveiling of this product marks a significant leap in enterprise AI which allows organizations to transform what is normally months of development work into just minutes.
OASYS is a groundbreaking concept in AI where multilingual AI agents are capable of working in both digital and physical environments. These agents are able to engage with customers in a natural way, carry out transactions, and follow through with processes through different channels such as mobile web in-store systems, and even in-vehicle interfaces, all while maintaining enterprise-grade security and compliance.
This new offering brings together the features of SoundHound’s recently acquired companies into a single ecosystem giving businesses the ability to manage multiple AI agents during one interaction. In contrast to conventional solutions that only support creation of agents, OASYS handles the entire lifecycle of agent creating them coordinating assessing, and enhancing them progressively without any human intervention. Such a system allows for better handling of complex, multi-step processes across different environments.
OASYS fundamentally changes AI from being a static product to a dynamically evolving one that can significantly cut down operational expenses and pave the way for new business opportunities. The platform can improve itself based on real-world use which means that there will be little or no need for manual updates,
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“With OASYS, we are fundamentally shifting from “static” AI to a self-learning ecosystem where AI builds, manages, and actively improves itself. This allows businesses to accomplish in minutes what once took months of manual effort,” said Keyvan Mohajer, CEO and Co-founder of SoundHound AI. “With the option to deploy agents across multiple touchpoints – from phones and web chats to in-vehicle infotainment and in-store kiosks – businesses can use this new platform to deliver fluid, conversational resolutions as part of dynamic customer experiences that get better and better.”
A New Standard for Enterprise AI Deployment
OASYS rolls out a self-sustaining AI system that changes the very way businesses carry out intelligent systems:
- Instant AI Agent Generation: Using just a few inputs, the system is capable of producing ready-to-use AI agents in a matter of minutes. The system takes in the written material, assesses the integration possibilities, and mapping the operations so that system logic is 100% transparent.
- Continual Self-Improvement: After a launch, OASYS makes a performance gap assessment on its own, develops the enhancements, and shows the revisions to human expertscutting down human effort in maintenance over time.
- Anytime, Anywhere Deployment: Companies get to use one AI agent in various places, such as voice chat social media, kiosks, and connected devices, guaranteeing the user experience will be at the same level in all these places.
Advanced Capabilities for Real-World Applications
OASYS is engineered for production-grade environments, offering capabilities that support complex enterprise use cases:
- Natural, Human-Like Interaction: High-fidelity voice AI enables fluid conversations, handling interruptions and intent-based requests across devices.
- Agentic+ Orchestration Framework: Combines autonomous reasoning with rule-based guardrails and human oversight, including escalation pathways for sensitive scenarios.
- Persistent Context Awareness: Maintains continuity across channels and languages, allowing seamless transitions between devices and conversations.
Real-World Use Cases Across Industries
The platform supports a wide range of enterprise applications, including:
- Automating call center operations with reduced reliance on human agents
- Enabling in-car commerce through voice-enabled transactions
- Providing real-time assistance to retail and frontline employees
- Driving proactive customer engagement through automated outreach
- Streamlining everyday workflows such as IT support and prescription refills
- Powering high-volume environments like drive-thru ordering systems
Industry Perspectives on Agentic AI Evolution
“SoundHound is recognizing the tectonic shift happening in customer service,” said Hayley Sutherland, Research Manager, Conversational AI, IDC. “OASYS and agentic platforms like it are becoming more important as AI governance and guardrails continue to evolve to meet enterprise demands.”
“We believe this platform represents the new gold standard for voice agentic AI. With OASYS it’s not just about answering questions; it’s a self-learning agentic ecosystem that solves problems and evolves alongside a business,” said Kye Mitchell, President of Experis U.S., part of the ManpowerGroup. “This will undoubtedly change the game, allowing our mutual clients to scale AI operations at a speed that was previously impossible.”
“Our experience with conversational AI has shown how powerful it can be in enhancing the guest journey while freeing our team to focus on high-touch, luxury experiences,” said Shannon McCallum, Vice President of Hotel Operations at Resorts World Las Vegas. “SoundHound has been a strong partner in helping us bring that vision to life, and we’re excited to see how their continued innovation in agentic AI will further elevate what’s possible for hospitality.”
“As AI adoption accelerates, businesses are looking for solutions that can deliver real, measurable outcomes,” said Andrew Pryfogle, Head of CX/AI & Global Education Lead at AVANT. “Our partnership with SoundHound has been focused on bringing those capabilities to our advisor network, and we’re excited to see continued innovation in this space.”
Driving the Future of Agentic Enterprise
SoundHound AI through OASYS is giving a lead to the agentic AI movement by presenting a fully integrated platform that can revolutionize ways of deploying, managing, and scaling AI in businesses. Bringing together orchestration, intelligence, and continuous learning into one system, they are helping enterprises forget the use of several tools and instead work on a cohesive, adaptive, and targeted AI strategy.
