Austin-based fractional business services firm 512Financial announced the acquisition of HireBetter, a strategic talent partner for growth-minded companies. This acquisition expands 512Financial’s recruiting capabilities and adds sophisticated talent planning services to support its growing client base. This marks the company’s second strategic acquisition in 2025, following the integration of AustinPeopleWorks earlier this year.
Founded in 2011, HireBetter has built a reputation as a leading recruiting firm serving high-growth companies. The firm was recognized by Forbes as one of the Best Executive Recruiting Firms in America and holds the #1 position among Austin-area recruitment firms for retained executive search. HireBetter’s proprietary Strategic Talent Planning™ methodology creates long-term talent roadmaps aligned with clients’ strategic business goals and financial forecasts.
“We’re excited to welcome HireBetter’s team and their proven approach to talent acquisition,” said Bart Davis, CEO and Co-Founder of 512Financial. “Together we can support companies at every stage of growth. From early startups that need fractional finance and recruiting to established businesses ready for full-time leaders and strategic HR guidance, our clients now have one trusted partner who can grow with them.”
The acquisition brings seasoned leadership with deep entrepreneurial experience. Velveth Schmitz, CEO of HireBetter, will continue to lead the HireBetter team as the Chief Revenue Officer at 512Financial, while Chairman Kurt Wilkin will move on to new ventures.
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“Joining forces with 512Financial allows us to expand our suite of services, including fractional finance, HR, recruiting, and strategic talent planning, while maintaining the high-touch, relationship-driven approach our clients value. This partnership isn’t just about scale, it’s about empowering growth with deeper expertise and broader solutions,” states Velveth Schmitz, CEO of HireBetter and incoming CRO of 512Financial. “Together, we’re delivering immediate new opportunities for clients today and setting the stage for a transformative future that helps growth-minded companies thrive.”
“I am very excited for Velveth and the HireBetter team as they take this next step,” said Kurt Wilkin, Chairman of HireBetter. “They have leadership, expertise, and passion – and have always delivered incredible value to clients. Now with the backing of 512Financial, I know they will make an even bigger impact on the people and the companies they serve.”
The acquisition builds on 512Financial’s proven Finance and HR services by adding executive recruiting and Strategic Talent Planning™, giving clients a complete suite of solutions at every stage of growth:
- Finance & Accounting: Budgeting and forecasting, full-cycle accounting, financial reporting, cash flow management, KPI tracking, due diligence, and M&A support.
- Human Resources: Payroll, benefits, compliance, culture and employee engagement, strategic workforce planning, and full employee lifecycle management.
- Talent Acquisition: Executive and strategic hiring, retained search, candidate assessment, and onboarding, powered by HireBetter’s Strategic Talent Planning™ methodology.
Since its founding in 2022, 512Financial has experienced consistent quarter-over-quarter growth and now serves clients nationwide with fractional accounting, finance, and HR services. The organization will maintain its headquarters in Austin, Texas. All current HireBetter client relationships will remain unchanged, and existing team members will continue providing service while gaining access to 512Financial’s expanded resources, benefits, and capabilities. This client-centric approach ensures continuity while providing opportunities for comprehensive business support as companies grow and scale.
Source: BusinessWire
