Bennie, a rapidly expanding employee benefits firm focused on reshaping how organizations manage and deliver benefits, has received a $50 million strategic investment from LNC Partners. The funding marks a significant milestone for the New York–based company, which has quickly risen to become a top 100 benefits broker in the U.S.
Serving mid-sized to large employers nationwide, Bennie combines brokerage services with an integrated suite of HR technology, wellness tools, and flexible funding and carrier options. The fresh capital will accelerate the firm’s next stage of growth across three core areas: expanding sales and consulting teams, advancing its suite of employer- and employee-facing technology, and pursuing acquisitions of strong, owner-operated brokerages whose leaders are nearing retirement.
“I am excited to announce our partnership with LNC as we embark on the next phase of Bennie’s growth,” said Brett Davis, CEO of Bennie. “LNC’s team possesses deep, relevant expertise in scaling brokers and technology platforms, having successfully implemented the very strategies that we plan to leverage for expansion. This strategic infusion of capital provides the fuel needed to accelerate Bennie’s reach to a wider audience, ensuring more employers and their employees benefit from a modern employee benefits platform.”
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LNC Partners echoed that confidence in Bennie’s trajectory.
“We are thrilled to partner with Bennie,” says Matt Kelty, Managing Partner at LNC. “They combine expert consultation and high-touch support of a top 100 employee benefits broker with a seamless, user-friendly technology platform that saves HR teams and their employees time and money. We look forward to supporting their mission to make benefits holistic and accessible for employees everywhere. They have only just scratched the surface of the number of companies they can help.”
Founded to challenge the traditional, siloed broker model, Bennie emphasizes transparency, proactive service, and modern technology. Its platform—including the Bennie App, Bennie Insights, and Marketplace—has helped customers and more than 100,000 employees reduce administrative burdens and cut costs, contributing to an industry-leading Net Promoter Score of +75.
Davis noted that rising insurance costs are prompting companies to expect more from their benefits partners. “This has been a tough year with high insurance renewals,” he said. “While our teams are experts at aggressively negotiating costs, as insurance costs climb, companies should demand more from their broker. They must leverage the most comprehensive resources for HR, Finance and employees.”
With LNC’s support, Bennie aims to broaden its impact and further modernize the benefits experience for organizations and the employees they serve.
