CrowdStrike and Qualtrics have launched a new integration to boost security for customer and employee experience programs. This connects CrowdStrike’s Falcon® Shield with the Qualtrics XM Platform. The collaboration offers real-time monitoring and automated safeguards to protect sensitive experience data.
The integration boosts visibility into user activity, permissions, system setups, and data access in Qualtrics environments. Security teams can quickly spot misconfigurations, odd login patterns, bot activity, and other risks. Automated policy enforcement helps organizations address risks early. This boosts compliance and protects insights about customers and employees.
Data protection is now a key focus for organizations. They depend more on AI for personalization and employee engagement. Recent research shows that concerns about data misuse rank among consumers’ top AI-related fears. Companies with strong data governance can boost customer confidence in personalized experiences. The new integration reveals that experience management platforms hold sensitive information, so they need proper security.
Also Read: Conduent Study Highlights Human Connection as Key to HR Effectiveness in a Digital Era
“Every company competes on experience, and experience is built on trust,” said Daniel Bernard, chief business officer, CrowdStrike. “By integrating Falcon Shield with the Qualtrics XM Platform, we’re helping customers secure their most valuable data and ensure the integrity of every interaction. Together, we’re enabling organizations to innovate faster and operate with confidence.”
“Trust is the currency of innovation in business today, especially when delivering exceptional customer and employee experiences,” said Assaf Keren, Chief Security Officer, Qualtrics. “Through this integration, our customers have the visibility and control they need to secure AI-driven workflows while moving at the speed modern business demands, as well as knowing their data is protected by the highest standards of security and ethics.”
The solution provides continuous monitoring and automated fixes. It also offers unified visibility for SaaS security and easy deployment with Falcon Shield APIs. This helps organizations grow their experience programs safely. It also builds the trust needed for long-term success.
