Asure, a leading provider of cloud-based Human Capital Management software, has introduced Luna, an innovative AI agent set to transform the way payroll and HR tasks are handled. Unlike traditional AI chatbots, Luna is designed to take action on behalf of both employees and business administrators, making HR processes smoother and more efficient.
“Luna is not just an AI chatbot that provides answers—she gets things done,” said Pat Goepel, Asure’s Chairman and CEO. “With Luna, employees can simply ask for help, and she will take care of the rest—whether it’s updating personal details, changing benefits elections, or helping navigate changes in tax and labor laws. Luna makes payroll and HR frictionless.”
Luna aims to simplify the complex nature of HR and payroll updates. For example, when life changes occur, such as marriage, Luna guides employees through necessary updates—whether it’s changing their name, address, or benefits—ensuring these adjustments are made seamlessly within the system.
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The AI agent also benefits businesses by reducing administrative workload and helping ensure compliance with ever-changing regulations. With Luna handling routine HR tasks, HR teams can focus on higher-level strategic work, driving growth and operational efficiency.
“As Luna evolves throughout 2025, she will continue to simplify HR and payroll, enhancing both the employee experience and business operations,” Goepel added. “It’s a win-win, reducing compliance risks and saving valuable time for everyone involved.”
Asure’s software suite encompasses HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management, leveraging AI technology to streamline operations and improve client interactions.
