Nayya, an AI-driven benefits optimization platform, has announced a strategic partnership with Paychex, Inc., a leading provider of human capital management (HCM) solutions, aimed at transforming how employees understand and engage with their workplace benefits. The collaboration integrates Nayya’s connected data and intelligence directly into the Paychex platform, giving workers personalized, data-backed recommendations that help them navigate complex benefit choices with confidence.
“Benefits should never be a guessing game. For too long, companies have struggled to balance clarity and complexity in how employees make sense of, access, and select their benefits. Today, that changes,” said Sarah Liebel, President of Nayya. “Our partnership with Paychex, a trusted leader supporting hundreds of thousands of businesses across the U.S., marks a bold step toward a more connected benefits ecosystem. Together, we are transforming how employees engage with benefits and thrive at work.”
Through this integration, Paychex HR PEO clients can now access tailored AI-driven guidance during key decision-making moments. The approach not only reduces uncertainty for employees but also drives higher engagement and value for employers offering benefits programs.
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“As the benefits landscape becomes increasingly more complex, we are more committed than ever to our purpose of helping businesses succeed,” said Glynn Frechette, Vice President and General Manager of Paychex HR PEO. “We are excited to be collaborating with Nayya to bring their powerful, AI-driven technology to our Paychex HR PEO customers. With Nayya’s support, we are simplifying what can be an overwhelming experience for many employees so they can focus on making the right benefits selections for them and their families.”
Early results highlight the platform’s impact: 72% of users report achieving the right balance of cost and coverage, 88% say benefits decisions are easier, and 75% feel more confident in their selections.
By combining Paychex’s reach with Nayya’s AI capabilities, the partnership aims to set a new benchmark for employee benefits, offering clarity, confidence, and stronger ROI for businesses and their people.
