Deputy, the world’s leading workforce management platform for hourly work, released its annual report, The Big Shift: How Gen Z is Rewriting the Rules of Hourly Work, highlighting the evolving dynamics of the hourly workforce. The report examines the growing role of artificial intelligence (AI) in shift work, the emergence of micro-shifts, and the economic forces shaping industries such as hospitality, retail, healthcare, and services. Conducted in partnership with Dr. Shashi Karunanethy, Chief Economist at Geografia, the findings provide critical insights into how hourly workers and businesses are adapting to today’s economic landscape.
A defining trend in this year’s report is the rise of “micro-shifts” – short, flexible shifts (six hours or less) tailored to balance both employee and workplace needs. As the cost of living continues to rise, more workers, including students, caregivers, and those with multiple jobs, are leveraging micro-shifts to maintain stability while managing other responsibilities.
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“The hourly workforce is evolving as Gen Z becomes its largest segment, driving a major transformation in how work is structured,” said Silvija Martincevic, CEO of Deputy. “Micro-shifts aren’t about working less – they’re about working smarter. Today’s workers, especially Gen Z, prioritize flexibility, and businesses that embrace this shift will have a competitive advantage in attracting and retaining talent. At the same time, we see that AI is enhancing – not replacing – shift work, by optimizing scheduling and improving work-life integration. The Big Shift isn’t just a report; it’s a roadmap for the future of hourly work.”
SOURCE: PRNewswire
