Fullstory, a leader in behavioral data analytics, has unveiled a suite of AI-powered solutions designed to help businesses gain deeper insights into customer and employee behaviors. These innovations aim to streamline decision-making and enhance digital experiences at scale.
The newly introduced StoryAI integrates proprietary AI agents throughout Fullstory’s product offerings. This technology enables organizations to efficiently analyze vast datasets, simplifying session reviews, automating reporting, and identifying user friction points. By proactively detecting issues, businesses can reduce customer churn and increase revenue.
“No more hours of replays—Fullstory’s StoryAI instantly pinpoints where our users struggle, saving us time, improving our decisions, and helping us fix friction to give our customers the best experience possible,” said John Serrano, Manager of IT Digital Operations at JetBlue.
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Alongside StoryAI, Fullstory also launched Workforce, a tool designed to provide visibility into how employees interact with digital tools. Workforce delivers insights that optimize workflows, enhance productivity, and improve the overall digital employee experience. It helps businesses understand internal tool usage, identify underutilized software licenses, and streamline support processes.
“It gives me compelling, objective data to demonstrate the business case behind spend and roadmapping decisions,” said Justin Hauschildt, Director of Enterprise Applications and Delivery Enablement at Slalom Consulting.
With these advancements, Fullstory continues to empower businesses with AI-driven tools that enhance digital interactions, improve efficiency, and support data-driven decision-making.
