Persona, a leading identity verification platform, has announced a significant upgrade to its Workforce Identity Verification (IDV) solution, aimed at helping enterprises tackle the growing threat of candidate fraud and AI-driven impersonation across the employee lifecycle. The enhancements bring advanced fraud prevention tools and deeper integrations with Identity and Access Management (IAM) and Human Resource Information Systems (HRIS), allowing organizations to verify users with greater accuracy during high-risk events like hiring, onboarding, and account recovery.
As remote work becomes the norm and cyber threats grow more sophisticated, organizations are moving beyond traditional authentication methods toward high-assurance identity verification. Persona’s improved IDV solution integrates with platforms like Okta and Cisco Duo, ensuring access is granted only to verified individuals, supporting Zero Trust frameworks without compromising user experience.
“In today’s environment, ensuring the person behind the screen is who they claim to be is more important than ever,” said Rick Song, CEO and co-founder of Persona. “With state-sponsored actors infiltrating enterprises and generative AI making impersonation easier than ever, our enhanced Workforce IDV solution gives organizations the confidence that every access attempt is tied to a real, verified individual.”
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The solution also addresses a pressing issue in talent acquisition—candidate fraud. With a Gartner report projecting that 25% of global candidate profiles will be fake by 2028, Persona’s layered defenses—such as selfie-to-ID matching, liveness detection, and behavioral analysis—help employers detect and block deepfakes and synthetic identities before hiring.
Further strengthening workforce security, Persona now supports native integration with Cisco Duo and extends support for HRIS platforms. These enhancements streamline identity data synchronization, reduce manual processes, and improve onboarding speed and security.
In 2024, Persona blocked over 75 million face spoof attempts and monitored a 50-fold surge in deepfake activity. Its IDV platform now supports document verification in over 200 countries, offers customizable identity flows based on real-time risk, and provides comprehensive privacy controls to meet global compliance demands.
As threat actors adopt increasingly advanced AI tools, Persona’s scalable, privacy-conscious verification solution equips enterprises with the defenses needed to protect their workforce from evolving identity threats—without disrupting critical workflows.
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