Built In, the AI-powered recruiting platform for tech professionals, announced the release of two key resources to support talent acquisition teams in adapting to a rapidly shifting hiring landscape: the 2025 Talent Trend Report and an expert panel discussion titled Hiring Redefined: Key Trends and Winning Strategies.
The 2025 Talent Trend Report, which compiles insights from over 350 HR and talent leaders, highlights key trends and challenges shaping recruitment in the year ahead. Notable trends include employing a diverse mix of recruitment channels, growth of AI and specialized-tech roles, expanded global hiring strategies, and increased investment in employer brand.
The trends also reflect the changing candidate journey. Job seekers today act like consumers, they now research and shop for career opportunities in the same way they shop for brands and because of this, hiring teams need to think like marketers. This requires an “always on” employer brand and an understanding of where, when, and how it reaches candidates.
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“In light of these trends and the evolving global hiring landscape, talent leaders are navigating a new set of priorities,” said Maria Christopoulos Katris, Founder and CEO of Built In. “To succeed, companies are investing across multiple channels—not just to recruit, but to build employer brands that resonate at every stage of the candidate journey. Measuring success isn’t easy, especially with complex attribution requirements, but the best teams are finding ways to use technology to track impact and optimize what works.”
In addition, Built In has launched Hiring Redefined: Key Trends and Winning Strategies, an expert panel discussion that brings the data to life through real-world examples and actionable strategies for talent teams.
Hiring Redefined features expert insights from senior talent attraction and employer branding professionals from Built In, Shaker Recruitment Marketing, Lowe’s, and GitLab. In addition to reacting to evolving industry trends, they share strategies for attracting and retaining talent in high-demand fields like AI, utilizing employer branding to access new talent pools locally and globally, and enabling both hiring managers and recruiters to create a unified and consistent employer brand.
“Talent teams are under increasing pressure to do more with less, and we want to provide actionable strategies to meet this challenge head-on,” said Katris. “The most successful teams are aligning talent goals with business strategy, investing in employer brand as a key performance driver, and measuring what matters across the entire candidate journey.”
Source: PRNewswire
