BetterUp, the pioneer in virtual coaching and a leader in human transformation, has launched a groundbreaking AI coaching solution aimed at scaling personalized development across entire organizations. Now available, this innovative addition to BetterUp’s platform leverages evidence-based methodologies to deliver tailored coaching experiences that align with employees’ roles, personalities, learning preferences, and organizational cultures.
This advancement empowers organizations to extend personalized coaching and development to all employees while preserving the meaningful human connections that drive enduring transformation.
A Data-Driven Approach to Transformation
Powered by insights from 17 million data points—the world’s largest dataset on workplace performance and coaching—BetterUp’s AI solution seamlessly integrates AI, behavioral science, and expert coaching. This holistic approach addresses common workplace challenges and supports employee growth in real-time. The offering also ensures a smooth transition to human coaching when necessary, enabling employees to tackle challenges like difficult conversations, role-specific coaching, and leadership development.
The AI coaching solution is fully customizable, aligning with key business metrics, leadership frameworks, and professional development journeys. It enables organizations to integrate growth opportunities into employees’ daily workflows, driving both personal and organizational success.
A Vision for Scalable Human Transformation
“For over a decade, BetterUp has shown how coaching transforms lives and businesses,” said Alexi Robichaux, CEO and Co-founder of BetterUp. “With this launch, we’re scaling that transformation to reach every employee. By combining the accessibility of AI with the deep expertise of human coaches, we’re proud to offer a platform that scales growth, deepens connection, and empowers organizations to thrive.”
BetterUp’s insights reveal a dynamic shift in coaching preferences: 34% of employees prefer human coaches, 15% favor AI, and 51% express interest in a blend of both. This AI-powered offering is uniquely positioned to cater to these diverse preferences, ensuring that each employee receives personalized support tailored to their needs.
Pioneering the Future of Coaching
As a category creator in human transformation, BetterUp has long been at the forefront of leveraging AI to make coaching accessible and impactful. Recent strategic acquisitions—such as Practica, specializing in skills-based AI coaching across 15+ domains, and Heyday, enhancing human coach experiences through AI—underscore BetterUp’s commitment to advancing workforce development.
This latest launch reinforces BetterUp’s dedication to innovation, offering organizations a comprehensive platform for cultivating clarity, purpose, and passion in their teams.
Committed to Privacy and Security
BetterUp prioritizes the privacy and security of company and employee data, adhering to industry best practices. The company holds SOC 2 Type II compliance and ISO 27001 certification, ensuring robust safeguards.
This AI coaching solution complements BetterUp’s existing suite, including BetterUp Lead, BetterUp Care, and BetterUp Manage, creating a holistic ecosystem for workforce transformation.
