Upwork Inc., the world’s leading human and AI-powered work marketplace, has introduced Lifted, a new subsidiary designed to help enterprises manage every aspect of their contingent workforce. The offering provides a unified platform for sourcing, contracting, compliance, and payment, enabling organizations to scale their global talent operations with greater efficiency and confidence.
Lifted addresses one of the most pressing challenges facing enterprises today: the growing complexity of managing diverse workforce models across geographies and classifications. By bringing together independent contractors, agent of record (AOR), employer of record (EOR), staff augmentation, and statement of work (SOW) engagements under a single solution, Lifted eliminates the trade-offs companies often face between compliance, speed, and flexibility.
“Our clients have been asking for comprehensive ways to engage the highly skilled talent on Upwork for their full spectrum of contingent workforce needs, beyond independent contractor relationships,” said Hayden Brown, president and CEO of Upwork Inc. “Now we can. Legacy providers have forced businesses to choose between flexibility and compliance, speed and scale, or digital ease and enterprise rigor. With Lifted, these trade-offs are a thing of the past. Customers get unparalleled value from a digitally native, fully flexible contingent work solution that integrates into their existing ecosystems.”
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Lifted’s capabilities are powered by its acquisitions of Bubty, a modular workforce management platform, and Ascen, a compliance-focused solution for W-2 employment. Together, they provide enterprises with end-to-end visibility, automated classification, and seamless integration with managed service providers (MSPs) and vendor management systems (VMS).
“Large-scale organizations are navigating increasingly complex workforce models, but the infrastructure to manage that complexity simply hasn’t kept up with requirements and expectations,” said Ernesto Lamaina, general manager of Lifted. “Our solution isn’t just another staffing vendor or employer of record. It offers the industry’s only tech-enabled platform with the visibility, compliance, and control companies need to scale their contingent workforces across borders, classifications, and procurement models. With Lifted, we’re redefining what it means to power the modern contingent workforce.”
With direct access to Upwork Marketplace’s vast talent pool—including more than 250,000 AI experts worldwide—Lifted gives enterprises the tools, scale, and expertise to meet the demands of today’s dynamic workforce landscape.