Centro Benefits Research has expanded its API-driven RFP and digital quoting ecosystem with the addition of The Hartford, enhancing broker-carrier connectivity and accelerating digital benefits distribution. The integration enables The Hartford to connect directly with Centro’s platform, creating a fully digital workflow for benefits marketing, quoting, and collaboration. “At Centro, we are building a more connected and efficient benefits ecosystem for our brokers and distribution partners,” said Treg Balding, President of Centro Benefits Research.
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“Welcoming The Hartford to our platform is an important step in that mission. Their commitment to digital innovation and broker partnership naturally aligns with our vision for a modern, API-driven distribution model.” Megan Holstein, Head of Strategy and Growth for Employee Benefits at The Hartford, added, “By connecting with Centro Benefit Research’s thoughtfully designed digital quoting ecosystem, we’re making it easier than ever for brokers to do business with us.” This expansion further broadens market access, streamlines workflows, and supports smarter decision-making for brokers and their clients.
