Reins, a technology company focused on delivering alternative equity solutions for privately owned businesses, has introduced MARE Bonus, a new performance-based incentive designed for small and mid-sized independent contracting companies. Unveiled in Las Vegas, the product marks the latest addition to Reins’ expanding Alternative Equity suite, giving business owners a complete mix of short-, mid-, and long-term reward options without the legal complexities of traditional equity structures.
The MARE suite—built specifically to help independent home service and skilled trades companies compete with enterprise-level compensation—now includes three tiers of incentives: MARE Stock for long-term value alignment, MARE Profit for medium-term outcomes, and the newly launched MARE Bonus for immediate performance-driven rewards.
“MARE Bonus is important because it provides contractors with a way to honor and reward their top technicians right now, creating immediate momentum for their retention program,” said Chris Buttenham, co-founder and CEO of Reins. “It also represents a good starting point for independent business owners who are just beginning to ramp up their retention efforts.”
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With MARE Bonus, Reins brings structured performance pay into a simpler, more transparent framework. The tool enables owners to deliver consistent bonus programs that clearly connect daily work to financial incentives, helping strengthen retention while giving leaders a straightforward system to manage performance-based compensation.
“We created the Alternative Equity category to solve one of the biggest gaps in small business compensation,” Buttenham added. “Owners need meaningful, scalable ways to reward top talents and to incentivize longevity, without the complexity of issuing traditional equity. MARE Bonus is another step toward making sophisticated compensation truly accessible.”
The release of MARE Bonus reinforces Reins’ mission to modernize compensation for independent businesses, positioning them to better retain skilled employees and compete in a tightening labor market.
