Salsa, a leading embedded payroll infrastructure provider, announced a $20 million Series A funding round led by Altos Ventures, with participation from Greycroft, SemperVirens, Definition, and Better Tomorrow Ventures (BTV). This brings Salsa’s total funding to $30 million, enabling the company to further expand its ability to quickly and simply embed payroll functionality directly into software platforms.
This new fundraising follows a period of tremendous growth. Salsa grew more than 10X in 2024, doubled again in the early months of 2025, and now powers payroll products in all 50 U.S. states and Canada. Platforms use Salsa to launch embedded payroll in weeks – not quarters – and scale across complex, real world workforces.
The easiest way to embed and scale payroll
Salsa’s infrastructure enables software companies to build, launch, and operate fully integrated payroll products in a matter of weeks. The platform handles the complexity—from worker onboarding to tax filings—so partners can offer modern payroll without needing deep in-house expertise or large operational teams.
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“Salsa has always been the fastest way to launch a payroll product—now we’re the easiest way to scale,” said John Kramer, co-founder and CEO of Salsa. “We built Salsa to keep the operational burden off our partners’ shoulders, so they can focus on what they do best. This funding lets us double down on automation, flexibility and deep support in industries where payroll is hardest to get right.”
Winning competitive deals in complex industries
Salsa has become a leading infrastructure choice for software platforms in sectors where payroll is especially complex. Frontline healthcare workers are a prime example of a workforce where complexity is the rule, not an exception. Platforms like Jane, Maple, and one of the largest healthcare platforms in the country are partnering with Salsa to simplify shift and overtime rules, multiple work locations and compliance to bring modern payroll to millions of practitioners across the healthcare industry.
“We evaluated several embedded payroll providers, but Salsa stood out for their ability to support the unique complexity of our business. From day one, their team was responsive, flexible, and willing to adapt to our needs—which is critical when you’re serving over 190,000 practitioners. They didn’t just provide infrastructure; they became a true partner in helping us bring a better solution to our helpers.”
–Laura Little, VP of Product Partnerships, Jane
Source: PRWeb
