TrueBlue announced that its global talent solutions arm, PeopleScout, has rolled out the Outthink Index, a comprehensive benchmarking tool designed to help companies measure, evaluate, and elevate their employer brand effectiveness on a global scale.
Amid a talent landscape defined by scarcity, evolving jobseeker expectations, and fierce competition, employer branding has emerged as a strategic imperative. However, many organizations are left navigating this terrain without the tools or budget to guide them. While 80% of HR leaders agree that employer branding significantly impacts recruitment, only 8% have dedicated financial resources to support it, according to LinkedIn data.
Addressing this disconnect, PeopleScout’s Outthink Index provides a data-driven framework to quantify and improve employer brand performance. The tool evaluates organizations across nine critical dimensions—from job search ease and application experience to cultural communication and digital engagement—offering a clear picture of how a brand resonates with talent.
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“The Outthink Index empowers employers to move beyond intuition and leverage data to optimize the value of their employer brand,” said Rick Betori, President of PeopleScout. “With this tool, organizations can gain a clear understanding of their brand’s performance—in relation to the competition and industry—and implement practical solutions that drive immediate results. Most importantly, for organizations facing budget constraints, the Outthink Index can help HR leaders focus employer branding investments on actions that deliver the greatest ROI.”
In addition to core benchmarking, the platform enables companies to compare their employer brand positioning against competitors and industry standards, surfacing actionable insights to refine messaging and outreach strategies. The tool has been developed by PeopleScout’s in-house talent advisory experts, backed by three decades of global experience in employer branding.
Employers can access the Outthink Index independently or partner with PeopleScout’s advisory team for personalized consultations and strategic implementation support.
As workforce dynamics continue to shift, the Outthink Index aims to provide a reliable, evidence-based guide for organizations to build authentic, competitive brands that connect with today’s talent.
