Padilla has rolled out a new service which would benefit organizations in dealing with change, through the enhancement of worker engagement and resilience-building processes. The integrated public relations and marketing agency, Padilla, rolled out Padilla Engage to Change, which is change communication and worker engagement strategies developed within its Corporate Strategic Advisory practice, created for companies in tough change situations.
Today, businesses find themselves pressed by marketplace instabilities, digital change strategies such as artificial intelligence integration, mergers and acquisitions, and changes in management. These factors can place an added burden on the employee population. It is in this scenario that the new thinking by Padilla can be of help to leaders to better address the situation by having an adaptable strategy road map of alignment.
“Change is constant, but that doesn’t mean leaders and their employees are always prepared to manage it,” said Dave Heinsch, senior vice president and leader of Padilla’s Corporate Strategic Advisory group. “Within disruption lies an opportunity for organizations to transform, and that’s where Engage to Change comes in. It helps leadership deal with otherwise unmitigated risk by building the cultural resilience, clarity and confidence needed to align teams and move forward.”
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At the core of Engage to Change is a phased methodology that turns uncertainty into momentum. The process starts with assessing the organization on seven key attributes. This creates a baseline for change readiness. These insights lead to a tailored planning phase. During this phase, Padilla crafts a customized change communications strategy. He also provides practical recommendations that align with the organization’s specific challenges and goals.
The final phase emphasizes execution. Padilla offers hands-on implementation, strategic guidance, and ongoing measurement. This ensures that communications and engagement efforts make an impact. This end-to-end model helps organizations shift from reactive responses to proactive change management.
“When organizations prioritize employees during transformation efforts, they can shift from resisting change to being champions for change,” said Brooke Worden, senior vice president and employee engagement lead at Padilla. “Engage to Change is focused on communication, activation and empowerment to ensure leaders and employees are well-equipped to thrive through any type of organizational change.”
With Engage to Change™, Padilla positions employee-centered communication as a critical enabler of successful transformation, helping organizations maintain alignment, confidence, and momentum in an era of continuous change.
