Hallmark, a leader in healthcare workforce management technology, has announced a strategic integration with CareRev, an on-demand workforce platform for acute care. This collaboration provides Hallmark customers with immediate access to CareRev’s network of over 35,000 highly qualified per diem nurses, bridging the gap between existing float pools and traditional travel nurse contracts.
“This collaboration strengthens Hallmark’s commitment to helping health systems adopt more flexible workforce strategies that empower their internal teams while optimizing the use of external staffing agencies,” said Brandon Chamberland, Chief Strategy & Partnerships Officer at Hallmark. “By integrating CareRev, hospitals and health systems now have a comprehensive platform to handle every tier of clinical staffing—full-time, part-time, float pools, travel nurses, and now on-demand professionals who represent the future of healthcare staffing.”
The integration comes at a crucial time as hospitals continue to struggle with staffing shortages and rising labor costs. By leveraging CareRev’s on-demand nursing marketplace, healthcare facilities can first utilize experienced, flexible clinicians before turning to costly travel nurse agencies. Nurse managers can seamlessly post per diem shifts to Hallmark’s Einstein II vendor management system, where integrated on-demand professionals can claim available shifts in real time.
Also Read: Kevala Integrates with PointClickCare to Optimize Workforce Management
“By tapping into on-demand talent first, healthcare facilities can maintain high-quality care while avoiding the unnecessary constraints of travel contracts,” said Brandon Atkinson, CEO of CareRev. “CareRev’s flexible workforce model offers a cost-effective way to quickly ramp up—or scale back—staffing in response to fluctuating patient volumes. At the same time, it helps create a more resilient workforce by offering nurses the flexibility to pick up shifts on their own terms, ensuring greater work-life balance while still delivering high-quality care.”
Findings from the 2025 Hallmark Workforce Trends Survey underscore the need for flexible staffing solutions. A majority of nurses cited scheduling flexibility as a key factor in job satisfaction, linking it directly to burnout reduction and career longevity. However, 59% of healthcare leaders identified technology limitations as a major barrier to implementing per diem roles. The integration between Hallmark and CareRev addresses these challenges, allowing hospitals to maximize their internal workforce while maintaining cost-effective staffing solutions.
Hallmark’s Einstein II platform provides healthcare organizations with a comprehensive workforce management suite, including internal float pool management and vendor integration for external staffing. By prioritizing an internal-first staffing approach, Hallmark helps hospitals reduce reliance on costly external staffing agencies, leading to a more sustainable and efficient workforce model.
