Joveo has launched GEO Advisor, a new generative engine optimization (GEO) tool that assists employers in boosting their visibility on AI-driven search engines like ChatGPT, Gemini, and Claude. With this feature, an organization gets insight into how large language models talk about them and about their job postings, what career site pages they reference, and what they can do to boost their visibility among prospective hires. With more and more job seekers using artificial intelligence to learn about employers and look for open positions, there is a possibility of losing a valuable candidate as soon as their career site becomes hard for the AI to digest. This problem is solved by GEO Advisor as it allows real-time tracking of search visibility on AI platforms, competitive benchmarking, and career site audits.
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The platform also generates AI-optimized career site content based on candidate demand, with approved pages on Joveo-managed career sites publishable through a single click. “Candidates have changed where they look for work, and most employers can’t see those conversations holistically, let alone shape them,” said Prateek Mishra, Chief Technology Officer at Joveo. “Generative engine optimization (or GEO) is quickly becoming an essential component of employers’ recruitment marketing playbooks. We show talent teams exactly what or how much AI says about them, and give them the tools they need to fix it.” Available now, GEO Advisor aims to help recruitment marketing teams strengthen employer brand visibility, improve job discoverability, and reach candidates through emerging AI-driven search experiences.
