Oro, a social fintech company focused on housing and financial wellness, has raised $3 million in new funding. It has also launched its employee housing wellness platform. This positions housing support as a key workplace benefit. The funding round was led by Slauson & Co., with participation from Northwestern Mutual Future Ventures and Bronze Valley.
Employers are facing retention challenges. At the same time, employees are dealing with rising rents, interest rates, and home prices. Housing has become a significant source of financial strain. While organizations have broadened benefits to include healthcare, mental wellness, fertility, and student loan support, housing—often an employee’s largest expense—has largely been left out. Oro aims to close that gap by making housing and homeownership support accessible through employers.
“Let’s face it, most companies have a gap in their benefits package – and it’s as big as a house,” said George Fatheree, founder of Oro. “Home prices continue to peak and housing is the single largest expense most employees face, yet it remains absent from most benefits strategies. Oro’s leading a movement to change that.”
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Oro’s newly launched platform enables companies to offer housing wellness benefits to all employees, regardless of whether they rent, are planning to buy, or already own a home. The solution offers concierge-style housing guidance, rent reporting to boost credit scores, homebuyer education, and access to down payment assistance. It also provides referrals for services like insurance, taxes, and maintenance. Employers can create customized financial support, including help with down payments, closing costs, mortgage rate buy-downs, or private mortgage insurance.
Oro’s platform integrates easily with current benefits systems. It requires little administrative effort while enhancing engagement, retention, and employee financial stability. Early pilots demonstrate traction, with eight employees becoming first-time homeowners and more than 1,200 employees currently supported through the platform.
“We believe housing is the next frontier in employee benefits,” said Austin Clement at Slauson & Co. “Oro is leading a new category by bringing housing support into the workplace at a moment when employers need smarter solutions to attract, retain, and stabilize their workforce.”
The new capital will be used to expand market adoption, grow employer partnerships, and continue developing Oro’s technology. Founded by former attorney George Fatheree, Oro operates as a public benefit corporation focused on helping employees build long-term housing security and wealth through their workplace.
