Sona has raised $45 million in Series B funding. N47 led the round, with participation from Felicis, Northzone, Gradient, and Italian Founders Fund. This brings Sona’s total funding to over $100 million. The investment will grow its AI platform and support U.S. expansion. Sona wants to be the main operating system for industries like retail, hospitality, healthcare, and logistics. The platform brings together key business functions. It includes scheduling, HR, payroll, and analytics, all in one system. This replaces outdated, fragmented tools. Sona uses real-time data, such as revenue, bookings, and outside factors.
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This helps with predictive workforce planning and improves operations. This helps businesses improve efficiency, cut costs, and enhance customer experience. Sona has also launched the Forge tool. This tool helps companies build custom AI-driven apps that meet their needs. “Every other enterprise software category has been transformed by AI, but the tools managing the world’s largest workforce are still fundamentally the same systems that were built 20 years ago,” said Steffen Wulff Petersen, co-founder and CEO of Sona. “We had a ten-year plan. AI made it a one-year plan.”
