CompTIA has added to its Essentials Series with AI Marketing Essentials and AI Sales Essentials. These courses target sales and marketing professionals. They focus on using generative AI responsibly in real-world situations. The new programs aim to speed up marketing efforts and enhance all stages of the sales cycle. They address the gap between available AI tools and their practical, job-related use. CompTIA also announced plans to introduce AI Help Desk Essentials, AI Finance Essentials, and AI Customer Support Essentials in the first half of 2026, further broadening its role-based AI education portfolio.
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“AI tools are already present in many organizations, but are often underused, used inconsistently or used without role-specific guidance,” said Katie Hoenicke, chief product officer, CompTIA. “Our Essentials Series addresses these shortcomings by presenting learners with engaging interactive scenarios that are specific to job roles and tasks. This approach helps them build competence and confidence in the responsible use of AI.” Backed by CompTIA research highlighting strong enterprise intent to invest in AI training, each four- to six-hour course concludes with a skills-based assessment, awarding successful learners a CompTIA CompCert to validate applied AI competency.
